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https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176000138-ETNASZPDBDXZJ04HDVC7/NewOrleans1.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176004276-RZ553REKB1FW72MVD9YL/NewOrleans3.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176004517-ENN0UFDOJCNUWUH1ZEY9/NYC1.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176006236-Z4X9PNMEFI2TCINPH27T/NYC2.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176007804-C0SAWB3CEOJQN4AYWMPJ/SanFran1.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176009264-SKSVXQURTO950KP0Y5ZF/Sanfran2.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1695176010827-FF3VTBA9OKUWI8398E1L/Titusville1.jpg About https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/24c5ea1f-6875-4357-a66f-83f7387bd4a0/class+project.png About The many voices that speak to my creativity. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/6fa4f14f-61f7-4aba-8f50-f01063bf93e4/IMG_1674.JPG About - Steel Mill Worker turned Art Director. I imagine on paper this all this looks pretty odd. A steel mill worker who pivoted to a creative career. I feel like I’ve been creative my entire life. From making music, to retail merchandising for streetwear stores, to actually designing t-shirts for my own brand. Having a full time creative job seemed impossible until I stumbled upon the world of advertising. It’s a world that I’ve been apart of for about a year now. I worked at a steel mill for 6 years. The work was hard, the days were long, and the dirt was unforgiving. I graduated from The One School while doing this work. The One School is a program started by The One Club for Creativity for Black creatives to teach the skills needed to work at an advertising agency. This knowledge made it possible to get a cooler job. Literally. If you see something you like in my portfolio let’s chat! https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/979bc27c-e4ff-4850-9d29-bb2505684f7d/02-2023_OneSchool-Certificates-Chicago-MelvinDeberry.JPG About - Make it stand out “ONE School is an intensive portfolio program designed to teach you the creative skills required to work at the world’s top ad agencies. Learn from some of the industry’s most awarded creatives, and work on briefs that will stretch your imagination and help you create a world-class portfolio.” https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/39b2625a-37ec-4304-ae0a-013806a9be52/open+to+work.png About Inspired by an old Rolling Stone cover I saw. Tackling the tough subjects here. https://www.themelvinthomas.com/portfolio daily 1.0 2023-09-17 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738774682313-VHXX2U28MRUL3MS03MWD/mtacover.png Portfolio https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738775108010-W99BNCWLPPLLAVKNAZ64/wa.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1693795792405-5W6RQEGTAQTVU1Y5IYPM/goldbelly+cover.png Portfolio - INTEGRATED #lyricstogo https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1691355152403-S4MIOI6GMNHNSOW3YAWR/gatorade+cover.png Portfolio - INTEGRATED Real Recognizes Real https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1677111582710-CXWX55RF1UVN9TA5EJG9/Burger+King+1.png Portfolio - PRODUCT DESIGN Work of Art Whopper https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1677111668666-8FRMUONF42Z8XESMVY1W/IMG_0121.PNG Portfolio - EXPERIENTIAL The Hall of Her https://www.themelvinthomas.com/burger-king daily 0.75 2023-09-09 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1677112016953-XEU5AQAHIR1CEXEYIK1Z/Burger+King+3.png Burger King https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1686710716140-4NWLHPY3ZYBWIHCD1A7H/Burger+king+1+%281%29.png Burger King The Work of Art Whopper. Burger King’s masterpiece remastered with all premium ingredients. Because the Whopper is so good, one could call it fleeting art. So for a limited time the Whopper wrapper will be a piece of fine art. Four wrappers will make a final original painting by a famous artist that you can keep forever. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1677112022922-QPE6IXDED6S074PMMXLW/Burger+King+4.png Burger King To announce the sandwich Burger King will put a location in the middle of the Institute of Contemporary Art in Miami during Art Basel. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1677112025401-Q2G6QQQZKBKJRVBYQNJO/Burger+King+5.png Burger King There will also be an exhibit on the history of the Whopper and its many iterations. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1687395749589-FWTUXKSYHNUGX5RPUBI9/Burger+King+ooh.png Burger King OOH https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1687395754458-8F32JQBF3Q04OUPF8I5G/Burger+king+spotlight.png Burger King Social https://www.themelvinthomas.com/wnba daily 0.75 2023-09-09 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694903257876-5SGBF3F8EOLCK16VXCFE/1.png WNBA An immersive experience celebrating the W25. (WNBA’s top 25 players of all time) Participants will experience highlights from the greatest moments in WNBA history during All-Star weekend. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694903255138-7SMGNPS0CGR6OJ06RW9C/2.png WNBA An art exhibit feel with white rooms filled with highlights playing on projectors. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694903257894-T5PEORW0WOZ2OZ57NHGA/3.png WNBA The last room has a mirror that shows participants (young girls) as the future of women’s basketball. The mirrors move and behind them are the newest members of the W25, ready to do light drills with the participants. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694903267563-LMTXU8TUNIGOMM4KE2W5/4.png WNBA https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694903279966-1V93J3SUAO8T9JZWJ4C2/5.png WNBA Because the experience feels like an art exhibit, it would only be right to have a gift shop at the end. Include WNBA gear as well as exclusive Nike product tied to this experience. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694903278290-4BUMKCT4ONWXNUVI2TFO/6.png WNBA A special edition Air Force 1 would be perfect for this. A portion of the proceeds will be donated to the Women’s Sports Foundation, a non profit charity focused on female involvement in sports. https://www.themelvinthomas.com/gatorade daily 0.75 2023-11-06 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1699304968053-KUU5OS6OA1X867YLP1GO/gatorade+new.png Gatorade Experiential. Gatorade installs a Hydration Station across from multiple construction sites across the country for the workers. Instead of water the stations pump (you guessed it) Gatorade. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1691355408353-13JKD20DLXWZWUKNQVC8/ooh1.png Gatorade https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1691355415989-PWQ19JSVAALW3YDKA40F/ooh2.png Gatorade By using OOH we will show the similarities of professional athletes and every day people. Averaging 30 points per game or winning 23 Grand Slam women’s titles takes skill, perseverance, and hydration. The same can be said for being a firefighter or a farmer. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1691375880104-ZUZN5WO0UD55N0YB9YDA/gatorade+firefighter+challenge.png Gatorade Branded Content that will live on Youtube and other socials. DK Metcalf (a Gatorade athlete) takes a different approach to the offseason by training for a firefighters challenge with his local station. At the end Gatorade gifts the fire station free Gatorade for a year. https://www.themelvinthomas.com/goldbelly daily 0.75 2023-09-08 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1693795992877-K66IYEX3WDKEOBLA8L3M/jandv+ooh.png Goldbelly We would start with OOH ads. Billboards with rappers lyrics mentioning their favorite restaurants. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1693795992968-VNKTEITIU60MSNXCG786/ocean+prime+ooh.png Goldbelly https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1693795979758-MG8GT8OH4EZK32MCCQQP/chows+ooh.png Goldbelly https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1693796002302-V0IHR4JTOLRPYYX0YZAJ/Untitled-1.png Goldbelly We will partner with Mass Appeal to bring a taste of NYC to LA with a performance by Nas and a taste of LA to NYC with a performance by Snoop Dogg on the same night. Some of the most popular food spots from each city will be in attendance. This will encourage participants to try restaurants from across the country and use Goldbelly to make orders in the future. https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1693798192736-L5LCXHKOC3YQVP1H6248/LA+VS+NY.png Goldbelly https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1694139773747-E8T7CVGD9V00JK8XXVTW/goldbelly+social.png Goldbelly Goldbelly will send a few rappers to their favorite local restaurants from their hometown with a camera crew. The restaurants will be offered on Goldbelly for fans to try. This will live on all socials. https://www.themelvinthomas.com/im-just-a-girl daily 0.75 2025-02-05 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773931280-SSU6B8QJIWUTCLODU0GS/unnamed+%281%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773928952-IAT0NR27COUWBMTCX2S0/unnamed+%282%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773931940-SNX9PZO6DLLWJQIHIY64/unnamed+%283%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773935291-68YHADX0VFRRG9I6OJ6C/unnamed+%284%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773935581-ZZ70MNSTTQKSMPPT4BX0/unnamed+%285%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773938576-VL9O58CK5DUQFIGOFXB0/unnamed+%286%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773938752-B2X5G0J9QB9W30XPUXJD/unnamed+%287%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773941832-OVYS81OGY9T7VNWDIKQP/unnamed+%288%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773942351-SJEBSN7U3MOWBOI2GDXG/unnamed+%289%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773945135-QCS2F4A5NBA7LLZVDAK9/unnamed+%2810%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773945515-SZJSIW4570JBH1ZNWEWP/unnamed+%2811%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773947444-QCWT5DXPIJ29BIE6FXX0/unnamed+%2812%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773948338-5TZ2458Z92V4OA664NX3/unnamed+%2813%29.gif I'm Just a Girl https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738773950039-756UV1OOF4HLS5YW0RHI/unnamed.gif I'm Just a Girl https://www.themelvinthomas.com/igxmta daily 0.75 2025-02-05 https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/c21b075c-dea8-4b63-9f35-48fc6f189607/IGxMTA+Card+animation+-+800x600px.gif IG x MTA - Make it stand out We designed 3 custom cards that featured @subwaytakes, @newyorknico, and @overheardnewyork https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738772121209-PQ396YSX0T59TYN82N7U/ooh2.jpg IG x MTA https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738772121211-26WJQ9QT7S84HH2M8O3E/ooh3.jpg IG x MTA https://images.squarespace-cdn.com/content/v1/59a0754acd0f681bc9d4b0fb/1738772121958-FT3WYZR46BHUS1LX7CGF/pigeon1.jpg IG x MTA